Positioning a landscape architecture firm for growth through rebranding and a website redesign.
Fernhill Landscapes was an evolving business in need of refined branding and a website redesign to reflect their position as a regional leader in landscape architecture and the design build industry. We developed a new identity and established a creative direction that positions their brand for growth and aligns with the quality of their work. Their new website utilizes Fernhill's impressive projects as the focal point, incorporating a range of custom functionality features with a sophisticated design that communicates their unique approach. Following the rebrand and the launch of the new website, Fernhill has experienced sustained revenue growth and a substantial increase in new business initiated through the website.
Website Design & Development
Custom Wordpress CMS
Shaping the Brand
Fernhill Landscapes was a growing business with plans to expand their design build services. In need of unified branding, we worked with their team to develop a refined, yet approachable identity and marketing materials that communicate what sets them apart. We created a distinct pheasant brandmark, with both an outlined and illustrative variation to provide versatility across a broad range of materials, crew uniforms, and company trucks.
Identifying Growth Opportunity
When we began working with Fernhill, their existing website was difficult to maintain, didn’t display well across different devices, and lacked the functionality they needed to represent their impressive work. We began to build a new website that could provide value for years to come. After closely assessing their growth plans, they decided a comprehensive approach would best serve the firm long-term, encompassing content strategy, an integrated approach to SEO, and a flexible build that allows the site to be easily modified.